Van Damme doing the split between two trucks? Perfect, this is a classic example of hero content to be featured . Must read difference between storytelling. And Remember the video of storyboarding The advantages of the strategy The Hero-Hub-Hygiene work allows you to better manage your content marketing work on…
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The contents of the
Hero Hub Hygiene phases This content marketing strategy is The contents of the structured as a pyramid organized on three points. And you can create content that fits at every level . To understand this marketing strategy we need to address these levels individually. To understand how they work and…
To increase newsletter
subscribers ? In the sidebar , in the various widgets, and in the body of the article you can insert forms for subscribing to the newsletter. You take them directly from the HTML code provided by the email marketing program or you can use a WordPress plugin to create one….
prepared to overcome
In reality it depends, there are high-end products that sell better with high and rounded prices (high price as a synonym of quality and status symbol). But our brain perceives 5.00 and 4.99 euros as very different. Communicate the price well In some cases this technique works. Just as the…
And then a conviction
Take advantage of the AIDA method The sales pyramid with its strategic phases. The process: Get attention with targeted advertising , perhaps based on the concept of inbound marketing . Take care of contacts until they become a point of reference and include them in your community . Activate desire…
Tie that a prince
Make your limits clear Have you heard someone say, “Yes, I have a flaw. I’m too precise . ” And a thought appears in your head, a worm that makes its way and communicates to your subconscious that there is indeed something strange. Accuracy is not a defect . Or…
products after their
first purchase. Ie of higher value or related. In this case we are talking about cross and up selling . You can take advantage of these solutions both online and offline, even with door-to-door sales . Surely everything works better on an ecommerce if you can use related articles or…
But above all
you must assimilate its values. What does he want, what is his purpose. What does it want to communicate. Impossible to define a communication tone without this point. To address this aspect, I usually advise clients to focus on the fundamentals. Vision. Core business. Having clear references regarding who you…
What can be the tone
of voice of a brand? One of the classifications with respect to the possible TOVs for effective. Communication comes from Jakob Nielsen who identifies 4 types which. More or What can be the tone less. Are identified as follows: Funny Vs. Serious. Vs. casual. Respectful Vs. irreverent. Enthusiastic Vs. Realistic….
Here is a brand with
a tone of voice in between: expressive and useful. So we try to work on concreteness and on being useful. For the public but also on the ability to convey values. Emotions Here is a brand with and points of view. Other examples of tone of voice: creative.starbucks.com brand.uber.com styleguide.mailchimp.com…
Of voice becomes
No finding the tone of voice in a company is not impossible. Difficult sometimes, but not too much. But when are you following a single person instead? When are you doing personal branding for someone else? Clearly that someone is already working on many channels, but for example you take…
Will help you Of
Add a form and start blogging Share newsletters. And forms on social networks Create a newsletter landing page. Use lead magnets and give benefits Enable pop-ups and form. Will help you Of bars Put the link in your email signatures Split an article and create a cliffhanger Organize an event….