Hero Hub Hygiene phases This content marketing strategy is The contents of the structured as a pyramid organized on three points. And you can create content that fits at every level . To understand this marketing strategy we need to address these levels individually. To understand how they work and relate to each other. But also with the operational context. Hygiene The Hygiene (or Help) content at the base of the pyramid.
brand and attract the attention of
users on a daily and continuous basis. This content is The contents of the designed to attract new people. Posting on social media channels and blog corresponds to this type of work. Through valuable content. People can grant you permission to be part of the user’s media diet. And receive constant updates thanks to subscribing to a certain channel on social networks or better still to the newsletter . hubs While Hygiene Cyprus Phone Number List content attracts visitors. Hub content is sent to a specific target. Feature: Provide value to a special interest group. It is no coincidence that the content that falls into the Hub category often
responds to the name of pillar article .
Able to collect and curate the best sources. In summary, what is a good example of Hub content ? A resource that encompasses other items and that allows you to explore broader themes in depth. The contents of the Want a classic example of Hub content? To stay in the sector we love, you can take a look at it’s a perfect example of a resource Phone Number QA where you can bring together many useful solutions for a certain type of specialized audience. Hero Hub and Hygiene (or Help content) help build interest and engagement. But those Hero should have a WOW impact , a special effect on your target audience. Hero content is designed to be shareable and have an impact. This happens, for example, with viral content and video marketing or storytelling campaigns .
