Third-party cookies have been disable by default since March . All first-party cookies place from JavaScript will be delete after days incl. Google Analytics cookie. By default, blocks all third-party cookies and trackers from sites you havent visite yet. Samsung internet , Blocking third-party cookies is possible, but the default setting is not documente anywhere. Firefox , Blocks some of the third-party cookies by default. The Safari browser even goes one step further. It also deletes certain first-party cookies after days. This already has consequences for your Google Analytics data. For about , of your visitors, the returning visitors can only be recognize within a week.
Specifically on position seniority or company
Ad blockers stay Ad blockers are not new. Its use is slowly growing. The Dutch now use an adblocker. Some of them protect a large number of cookies by default. For this article, I did a little photo editor experiment with four common ad blockers to discover their impact on online marketing ad blocker Google Analytics facebook TiktTok ads AdBlock Not blocke Blocke Blocke Ghostery Not AdBlock Plus Not blocke Blocke Not blocke. Society is increasingly aware of online privacy Within the GDPR General Data Protection Regulation, advertising cookies may only be place after permission.
Size you reach a new target group namely
We all use a cookie banner. In the statistics of various cookie banners. We see that about half of all visitors do not accept marketing cookies. However, this is not the only signal that our society is becoming increasingly Phone Number QA aware of online privacy. The use of the privacy-friendly search engine DuckDuckGo has almost double in the past year. At a number of websites we see that this search engine is already entering the top of traffic sources. Over the past year, weve seen several organizations embarrasse by clunky data breaches. In recent years, several large fines have also been hande out to organizations that did not comply with the GDPR.
