An online event is one held in a virtual environment, via the internet. The format had already been growing in recent years, but following the coronavirus pandemic and social distancing, it became a protagonist. And everything indicates that it is here to stay! To understand the future of the market, LinkedIn spoke to more than 200 B2B event organizers in Brazil . According to the survey, 85% of respondents organized a virtual event, webinar, or online talk in 2020, and the number of organizers focusing solely on online events increased nearly eightfold. Additionally, 83% say they will continue to promote virtual events in the long term. So, is your company following this trend ? To understand what an online event is, what are the advantages of this format and why it is worth investing in it, continue reading this article! Events are meetings planned in advance to bring together people with a specific objective. Promoting events is a fundamental strategy for boosting business .
What is an online event
They are an excellent way to give visibility to the company, strengthen the brand, launch products, educate the market, establish partnerships and win customers. In-person events meet these objectives by bringing together speakers and participants Saudi Phone Arabia Number Data in the same physical environment, providing an immersive and intense experience – in many cases, the production is comparable to a show . In addition, business fairs, coffee breaks and happy hours serve to facilitate networking and generate connections. But what about online events? How can they contribute to achieving the company’s objectives? Is the concept of an online event as simple as we mentioned at the beginning? Is it enough to simply transfer the same practices from in-person events to the virtual environment? After all, what defines an online event.
Types of online events
To go beyond lives on social media and create online events that look like an event , we can go a little deeper into the definition and consider that an online event is based on 3 pillars: Quality transmission: having professional image, audio and graphic Singapore Phone Number List effects, as well as a connection without failures and interruptions. Real-time interactivity: having tools to promote interaction between hosts, speakers, participants and sponsors. Networking: enabling connections and negotiations, offering space and information for those involved to talk to each other. Fortunately, there is technology and tools available today that allow you to create dynamics specific to the virtual environment. Broadcast platforms, interaction applications and data analysis tools are some examples. Knowing how to take advantage of these resources is crucial to differentiating the online .