The secret to success in corporate events? If we could answer with just one word, it would be: interactivity. This is because it is essential to provide a differentiated experience and promote participant engagement. So, if you are organizing an event at your company, be sure to read this article! In it we will see what interactivity is for events, how important it is and how to promote it. Check out! What is interactivity? Interactivity is one of the elements that make up a corporate event, alongside content and networking. The content – in the form of lectures and round tables, for example – is what contributes to the motivation, training and professional updating of participants. Networking – which can occur at business fairs, happy hours or other spaces – is what generates professional relationships, creates partnerships and sales opportunities. Interactivity is a way of stimulating and engaging everyone involved in the event . This can be done through: Polls Draws Games .
How important is interactivity at corporate events
Competitions Surveys and polls Q&A – questions and answers Matchmaking nteractive games for events: learn how to generate more engagement Interactivity not only helps to attract and retain the public’s attention , but also to enhance exchanges . An interactive event is much more likely to generate value, because there is more participation and sharing of experiences, ideas and knowledge. Furthermore, interactivity helps to bring Korea Phone Number Data participants closer to exhibitors, sponsors and the organizing company itself . In other words: to increase brand visibility, gain authority, initiate commercial contact and sell more. Finally, it is also important for entertainment . Interaction is a good strategy to make the event experience lighter and more fun. It’s what creates good memories and makes everyone comment and want to come back for the next edition. Interactivity is fundamental for all types of events, but it must be treated differently .
In-person x online x hybrid: what does interactivity look like
In-person events In-person events have the advantage of bringing everyone together in a physical space, which makes interactions more spontaneous and natural. However, this does not eliminate the need to think about actions to promote interaction. Even if they are all in the same space, it is also important to gain the participants’ attention (after all, they always have their smartphone in their hand, right?), encourage participation and generate Estonia Phone Number List engagement. In this case, the focus of interactivity is on improving the experience . Online events In online events , as there is no physical space for meetings, interactivity is even more important, engaged in the event. In this sense, having a digital platform with features that facilitate interactions is essential. Hybrid events Hybrid events are a mix of in-person and online. In this modality, the care is to provide an experience that is as immersive online as it is in person. Interactivity should be aimed at connecting the online audience with the in-person audience .