However. more advanc logic for monitoring activities can be built with Salesforces own automation tools. By following the activities in the marketing field. all companies that show interest and have become passive over time can be pick up. Manual activation In addition to automat processes. it is also good to offer the sellers themselves clear channels where they can add their customers to the MQL stage on their own initiative. In Salesforce. for example. a salesperson may have the option to add a customer to a nurturing list. if he sees potential in his customer.
Enhances Salesforces possibilities
The interplay of sales and marketing . Leads vs. Contacts In Salesforces CRM. there are certainly as many ways of b2b leads using leads as there are companies. For many companies. the real purpose of leads may even remain a bit unclear. and their use can only be a quick spin before conversion into an actual opportunity. Basically. a Salesforce Lead is a business card of a person/company that could be a potential customer.
New leads generally come well into this pipeline
seller-specific lead queues and/or playlists. . and their management and reporting as part of the lifecycle is also clear. However. more consideration is requir for those companies and individuals who Phone Number QA can already be found in Salesforce. They are precisely those cases that have sometimes become passive and later become active again. How can these be put on the salespeoples work list as clearly as completely new leads It is also good to think carefully about the reporting issues. and how these cases can be taken into account as part of the lifecycle. There is no single correct answer to these questions.