It seems that a combination of physical and online events is the future for collection launches. Consumers will tend to move to online channels for purchasing. But what will happen to the professional public? Communicating collections and campaigns to the press. Significant increase in media impact Buyers. Stylists and other professionals will continue to be necessary to maximize reach. Therefore. Using digital galleries or virtual showrooms is another mandatory step that this global crisis has imposed. #3 maximize sales and editorial opportunities as previously mentioned.
Maximize sales and editorial opportunities
Digitally managing all processes carried out by a fashion or retail company offers a great opportunity to control every step of the supply chain. Delays in business lead sample placement or product losses are much more unlikely. And therefore make it easier for a team (like pr) to cover more editorial opportunities . Furthermore. If the virtual showroom offers journalists the possibility of making their requests through a single platform. Without the need for endless email chains… even better. Digital asset management 4. Measure and analyze digital asset management it may not be the most valuable benefit. But it is the most impactful for strategic business decisions.
Measure and analyze digital asset management
Keeping your entire brand asset management system digitized constitutes a large amount of internal Phone Number QA information collected that you can use to understand the different stages that your product or samples go through. From analyzing production problems at certain points in the supply chain to measuring the interest that your collections generate : images of the most viewed and downloaded products. The most requested products. Etc. All this information will allow the executive and commercial teams to make more precise decisions – a critical aspect for optimizing internal processes or anticipating the production of current and future collections.
