That when you enter this post you want to find some answers to the . Challenges or to improve the events you are organizing , but I want to propose something different this time before talking directly about Customer Experience . Let’s go Let’s imagine you’ve got a few days off, getting ready to travel to a nearby city and need some time to rest and relax. Everything is prepared: Your suitcase is ready; You are carrying some books . The cell phone charger and headset are in the backpack; The weather forecast is incredible. It had everything to be a wonderful moment, right. Except for the fact that you had to stay in a room that had broken air conditioning, a renovation that the hotel management forgot to notify, a room that was very far away and difficult to access. The reception that never answered the phone, not to mention the breakfast. What a nightmare! “Brenda, what does this hotel experience have to do with events.
We live in the era of Customer Experience
Events are completely about delivering value and experience to participants. When we don’t capture the real needs and desires of these people, we leave a large percentage of customer satisfaction in the trash. We are in the era of experience: everything made available to the end customer focuses on something satisfactory and memorable. Everything that Japan WhatsApp Number Data the customer hears, touches, uses and comes into contact with needs to be carefully cared for and validated. We know that each customer responds in a different way. Depending on the circumstances they are in and we need to serve them and offer them the best experience. And this could be your differentiator in relation to your competitor 😉 5 challenges when holding your events Now I want to list 5 challenges that we cannot leave aside when creating and executing an event and that directly impact your participant’s experience in this era of Customer Experience.
Think about ways to facilitate logistics and accessibility for participants
Understand the audience and their needs .The target audience for your event is what will help you dictate the actions that will out before. During and after the event . But how can you organize activities if you don’t know your audience. Strategic planning Singapore WhatsApp Number List where the organization is able to design a persona . Together with an assertive registration form, and which provides relevant information, is the recipe for success. A very important point: storing and analyzing the data generated through . The registration form makes all the difference in adopting new strategies . Design experiences and forms of connection consistent with the intention of the event . Several times I participated in meetings. Lectures and events that promised super rich content and in the end were more concerned with how to provide .