Before thinking about measuring or qualifying an event, you need to know what objectives you need to achieve with it, and thus know what to measure and qualify when we talk about event metrics. Because, for each objective you will have different metrics . Thanks to the use of various event technologies , today you can measure everything: Public; Interest. Engagement; New Contacts; Customer list adherence; Event content; Satisfaction. Experience; and whatever else you need. Metrics for events will change depending on your goals For each of the event metrics. You need to know what to do with it, as the objectives change depending. On your planning for the event. If your objective is engagement and during the event you . A significant number of new contacts but little engagement.
Metrics for events will change depending
See also : 50 tips on engagement at corporate events In the same way, if your objective is just to promote your brand, you can measure some numbers such as: The reach she had on social media; How many hits did you have on your website; What was the public engagement; What is the level of satisfaction to identify whether the event was enjoyable. However, if the objective is to increase the brand’s relationship with customers , you can Russia WhatsApp Number Data measure how much of the customer base joined your event and how that relationship became closer. And how many got in touch looking for other products and services that they didn’t yet have access to? If this happened, you have achieved your goal. If your objective is to increase your niche , enabling you to better understand your product or service.
Can you measure the success of the event based on ticket sales
Because, a result may be irrelevant if the objective was not that, even if it is very good. Then you might think: Wow, Ana! I don’t usually measure . These metrics at events, just whether we sold all the tickets or not. I can tell you that this is also a way of measuring, very simple and without much information. But even then. You can already know who the buyers China WhatsApp Number List were and where they came from, if you have registered channels and even a list of interested parties. Or simply, include a question when registering, to find . Out where the person found out about the event. A very common example that. I see is on numerous social profiles, full of followers . They don’t always reflect have a packed event and no strategy to measure that business conversion result.