The AIDA framework was invented in 1898 and is still used today. It is one of the most reliable marketing frameworks and consists of four stages: awareness, interest, desire, and action.
The first step is to grab the reader’s attention by using bold sentences or a catchy headline.
Once you’ve captured your customer’s attention, the second step is to generate interest by providing them with relevant information about your product or service.
The third step is to create desire for your product or service by highlighting the benefits and showing the reader how the product or service can solve a problem or fulfill a need.
Finally, the framework concludes with a call to action that encourages the reader to take the next step, such as making a purchase, signing up for a service, or requesting more information.
Inserting tables and writing inside them
Begin by vividly describing the problem the reader is facing. This then amplifies the pain the problem causes. It explains with painful clarity why it is important to address phone lists this issue now. Finally, present your service or problem as a solution.
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AIDA – Awareness – Interest – Desire – Action
AIDA – Awareness – Interest – Desire – Action( Image source )
Use the ruler to limit the text width so you can see how your text will appear on your phone as you write!
If you don’t see the rulers, you’ll need to turn them on in the document’s View menu. You can hold your phone in your hand and use it as a width ruler to get a rough idea of how wide you need.
Tables are a very simple yet underrated helper when writing copy for mobile. Below is an example of a wireframe that can be easily created using the Merge Cells and Split Cells options.
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