Before thinking about measuring or qualifying an event, you need to know what objectives you need to achieve with it, and thus know what to measure and qualify when we talk about event metrics. Because, for each objective you will have different metrics . Thanks to the use of various…
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Importance of training Event Professionals for the market
We need to talk about the training of event professionals . This is important because most event professionals who work in this area today are in it for a few reasons, such as: They worked as a freelancer at an event ; They worked in the agency communications area and…
Rganizational strategies for a sales convention
Companies that have a series of units and need to align the results achieved and what is expected for the following year, it is common to plan a sales convention . These events may include retreats, tours of tourist sites, sales meetings or conferences with leading professionals. In practice, the…
Steps to analyze feedback right after the event is over
After all the pre-event preparation , and all the actions on the big day, the event is over. And one of the last actions carried out was collecting the post-event survey. This is the time to take a deep breath and celebrate your work with your colleagues. But stay focused,…
What performance metrics can you deliver to exhibitors
When we talk about the biggest difficulties of events that have an exhibition area. There is a need to do business , which will bring the best brands back. But at this point the questions arise: how to prove value to event sponsors? What performance metrics to track. In fact,…
Communication at events: see the main types and how the application
Events is essential for everyone who is part of the . Organization and for those who are present on the big day. But did you know that there are several types of communication and that each of them is fundamental to the success of the event? In practice, there are…
How do you know if the event was a success beyond post-event metrics
Very organizer wants their event to be a success. Not only does it want to, but it focuses all its efforts on ensuring that participants have an excellent experience and return for the next edition. Typically, what characterizes a successful event are post-event metrics, such as: Number of participants, Number…
Discover the benefits of postgraduate studies in events for your career
Previously talked on the blog about the importance of training event professionals , focusing heavily on the professional achievements it can bring. But thinking about preparing for the job market, we need to talk more about postgraduate studies in events . Specific learning makes all the difference in the development…
Accessibility at events: much more than adding a ramp to the stairs
Before we start talking about accessibility at events, I’d like you to think about the last events you’ve attended and how accessible and comfortable they were. How did you feel? Accessibility is also about comfort and satisfaction, not just how you get there or get around. This is what defines…
Types of tickets ideal for attendees of your event
Part of any event is ticket sales. After all, it is with this action front that the organizers are able to guarantee public participation on the big day. But when we think practically, what is the ideal type of ticket that the participant needs to facilitate their entry into the…
Legal obligations for events: see what you cannot miss at your event
We can bring good results in both the short and long term. But to enjoy these positive results, it is important to be very careful in your planning, and above all in your organization. After all, there are a series of legal obligations for events. Among the stages of organizing…
Tips to sell tickets quickly to your audience
Tips to sell tickets quickly to your audience Planning an event, you to know that you are going to have to work hard to make it amazing. But selling tickets to your event quickly, to get attendees to actually see how valuable it will be to attend, can be quite…