When we talk about the biggest difficulties of events that have an exhibition area. There is a need to do business , which will bring the best brands back. But at this point the questions arise: how to prove value to event sponsors? What performance metrics to track. In fact, the two challenges go hand in hand: if I can’t keep the sponsor at my event because I can’t deliver quality metrics, how will I be able to attract new companies? Providing a unique experience for participants is fundamental, but the satisfaction of exhibitors is what will make the event perpetuate and grow throughout the editions, even more so amid the competitiveness and demands of these companies. And believe me: it is possible to achieve these results with those who are exhibiting at your event. Exhibitors ‘ performance metrics are essential to determine whether they met the expectations of both the organization and those set by themselves. As organizers, we need to be aware of using the correct metrics to prove return on investment.
Are performance metrics really important for exhibitors
When you have clear and objective data available, it becomes much easier to prove to them that your event was worth it ! Download the ebook. Digital marketing for event exhibitors 4 performance metrics to deliver value to your exhibitor . Given this scenario, check out the 4 main performance metrics that the organization team needs to deliver to exhibitors right after the event. 1. Number of leads captured In an exhibition area, we need to keep in mind that Cambodia WhatsApp Number Data each contact made is a potential customer who can close a contract. After 3 days of the event, it is impossible to remember everyone we talked to. Regardless of whether your team is very large or not. Therefore, a contact collector will allow you to monitor . Performance metrics, in addition to qualifying the lead quickly and easily. It’s a solution that will help you check the number of contacts made by your exhibitor throughout the days of the event! 2. Quality of leads captured Who has never participated in an event and on Monday received an email saying: “We were present at X event” and you didn’t know this company existed.
performance metrics to deliver value to your exhibitor
A gigantic list of cold leads has not been a viable counterpart for exhibitors for a long time. How to approach people you don’t know. And if he’s a hot lead, are you .Willing to lose a sale because of a completely cold and impersonal approach. Qualifying a lead is a very important characteristic in post-event actions and having this metric is Australia WhatsApp Number List essential to check whether the profile of your audience is consistent with your exhibitor . In addition to being able to compare it with other companies present at the event. Number of clicks on notifications . Throughout the event, it is very important. That your exhibitors are noticed. As a result, we see continued growth in the use of the event’s own app to use the notifications functionality. This is done as a form of compensation within. The quotas offered to exhibitors and sponsors . Since your attendees after the event, why not measure how many people were impacted and . Whether they clicked on the push notification from your exhibitors? At events, these numbers are worth a lo.