The increasing number of events taking place in Brazil and around the world, exhibiting at events has become a very common strategy for companies that, until recently, would never have thought about it. Before if we thought about sponsorship , we would talk about large investments made by giant companies, for aggressive brand exposure at a megalomaniac event. Since then, different event formats. With different sizes and audiences, have become a strategy not only for producers but also for companies, as a way of strengthening their brands and ecosystems. And with that, sponsorships also gained different ways of existing. Business fairs are strategies adopted by most of these events and here comes a great first question for exhibitors: does the event you sponsor have a clear strategy to support you commercially or is your sponsorship just a way for . The organizer to monetize the event? I say this because events still have difficulty . working strategically with their exhibitors. Read also : Importance of creating a delivery schedule for exhibitors .
How are sponsorship shares currently sold
Have you noticed that practically all events sell their sponsorship quotas based on similar information such as: Promise of the size of the audience that will be present; % of participating decision makers; Calling itself the “biggest event in the segment”. Do you believe that this information is really strategic for investing thousands of reais in a quota to exhibit at events? It is important that Russia Telegram Number Data companies that use a sponsorship strategy question themselves in the face of this dynamic and consciously seek their place, understanding that events must provide a profitable return, whatever their objective. You don’t manage what you don’t measure and you don’t measure what you don’t define. William Edwards statistician and consultant known as the ‘father of quality’ Do you know this classic phrase by William Edwards.
Tips for making a good investment when exhibiting at events
With Marketing and Sales actions increasingly measurable. Sponsors and organizers must assume that exhibiting at events must also be measurable. Manageable and profitable ! To this end, I now bring some tips that cannot be ignored by sponsors regarding their IndiaTelegram Number List investments in . What is your objective when investing in an event? It is important to know how to answer this very clearly. We will only be able to define success after knowing our goal . And a goal in an event is essential. Are you investing in the event to sell more? If yes, how much? Do you want to exhibit at events for brand positioning? If so, what return does this about which events to invest in. Organizers should not be afraid and should explore this question with their potential sponsors.