Do you want to start marketing your business but don’t know where to begin? You’re not alone. Small businesses make up over 90% of all businesses in the U.S., U.K., and Europe. So if you’re struggling to get noticed or generate inquiries or sales from potential customers, this guide will show you how to market your small business effectively step by step. Step 1. Start with a product-market fit Marketing begins with the products or services you sell and who they’re for. Here are the key steps: Specify what problem your product or service solves for your target customers.
List the top features
Your product or service will include Turn those features into benefits Create a one-page document or landing page outlining your product/service to get initial feedback from company data a small group of customers If you want to dive deeper, read our detailed guide to creating product-market fit. Now, let’s take a look at a few product-fit examples from different industries. Services This construction company has three clearly defined services: installing siding, installing windows and doors, and interior remodeling on residential properties. Each service page explains the service benefits and process and contains case studies, customer reviews, and a call to action (to get in touch).
How to Market that
Don’t sell services sell products such as clothing, printed products, vehicle accessories, etc. For example, this company sells products to enable van owners to customize the Phone Number QA top, sides, and internal sections of their work van. This company recently launched an app for creating email designs using predesigned email layouts and components. It has summarized the features of the products, along with examples and directions for getting started, on its landing page. The next step to marketing your business is to consider and decide. What to charge customers for your products or services so you make a profit. For example, if you sell physical products, your pricing strategy may be to mark up the product’s manufacturing, shipping, and delivery costs to make a profit.
