The Marketing plan index . Positioning Positioning drives all inbound marketing efforts without it you cant explain why your company matters to your target audience. Positioning helps you clearly define your best potential what your company will deliver represent or mean to customers and provide validation to support it. Inbound marketing teaches us that you can arouse curiosity with features and functionality but then sell the benefits with advantages. When formulating your positioning consider that in recent years consumers have become even less sensitive to the functional characteristics and performance of products because they want to be increasingly involved.
In experiences and emotions
Think of the wellknown company Dove which changed its positioning a few years ago but chose not to follow the guidelines that have always Indonesia Email List been present in the category of cosmetic products to which it belongs. She refused to explicitly promise her typical customer that with the use of her products she will become more beautiful showing women with ideal but unattainable beauty the bodies of young and thin models. Dove has undertaken a longterm strategy based on valorising the beauty possessed by normal women but smiling and at ease with their own bodies.
Basing all your communication on
This you proposed usage tests to any customer showing great confidence in the product and its benefits despite not promising the moon. Marketing Brazil Email List plan index . picture of the exact persona you are targeting with your inbound marketing strategies by clearly defining their background roles and responsibilities key motivations personality goals pain points pain etc. Previously only large skincare companies had the resources and knowhow to map who their customers were and reach audiences that could grow their business. Today we can apply different algorithms to analyze data from consumers. And the information is at your fingertips. The buyer persona is the group of your ideal potential customers.
