The help them share the research behind the product development. YouTube YouTube is the goto traffic source for major cosmetics brands. It seems like decades ago that cosmetics and beauty marketers relied on photoshopped models on billboards and lifestyle magazines to secure market share. Beautyfocused content has proliferated onĀ of videos uploaded. Entering the crowded YouTube fray may seem challenging but it is mandatory for marketing . We are at over billion beautyrelated video views on YouTube up from only billion in . Your future customers are definitely on YouTube and are owned by.
Vloggers and not by big brands
Even as influencer marketing strategies emerge on YouTube what potential cosmetics customers are looking for are not other peoples lifestyles. They want New Zealand Email List longerform content that covers and discusses news and trends. They want to know how to achieve different looks coordinate outfits creatively and look good at work and at play. This is inbound marketing with user generated content . The propensity is to buy products presented by independent vloggers so dont rely on what you publish directly you have to use their authority and reliability. To connect with customers pitch vloggers to new product lines and let them mention your cosmetics while discussing all things beauty.
It is worth underlining that having many
Followers means nothing if there is no strategy on how to interact with them. Its much more important to have a highly engaged following than a huge Poland Email List reach of disinterested followers. Your brand must choose the platforms that work best to represent it and above all the one that your audience uses regularly. For beauty and cosmetics brands Instagram and Pinterest are perhaps the most effective social platforms thanks also to the visual aspect of their content while Twitter is effective for maintaining brand exposure Facebook for targeting a specific audience. Do you want to learn.