The or in the target market it does not mean that the product is the one with the best performance. You ne to make sure that your product is as good as the most popular product. You should always be sure that you compare favorably with the market leader. If you dont have the market data to find out which product is the leader go to the best stores in your locality and take note of the most available products. Performance The best benchmark is the one that performs best and you should look to the market to find it. Take samples of all your competitors products test them in the laboratory or blindly among your.
Customers to understand which is the best
Aesthetics aesthetics and performance are not always the same thing. benchmark on an aesthetic level. Cost when comparing yourself to the Iran Email List best product on the market always find the one in the correct price range. If you produce a shampoo for you dont have to compare yourself with the best among those that cost . Production do not choose to compare yourself with products as benchmarks that your company cannot produce in series because they are clearly ti to a specific production system not at your disposal.
Patents choose a reference product
That has no formulations or patents that you would have to infringe to keep up with. Once the benchmark has been chosen it is necessary Australia Email List to develop a series of tests to quantify the performance. This will largely depend on the type of product but you should include a mix of lab tests and blind panel tests that you repeat several times to see if you get consistent results. Use these test scores to know what to meet or improve. Ultimately competitive benchmarking can take time but the resulting data is invaluable. download books content marketing.