Hygital is one of the hottest terms at the moment. But do you already know what it is. Well, it is a fact that all the new resources generated from technological solutions bring revolutions in the way we work and live. But it is also a fact that every successful digital transformation, in any economic segment, is one that did more than digitize procedures. The formula for the success of these companies is putting human beings first, using technology as a means and not as an end. Phygital follows these references and has been part of your personal and professional life for some time. In other words, you already know him, but you didn’t know that. Phygital defines the times in which we live. It is the contraction of two words in English. Physical and Digital, which encompasses the combination between the physical and real worlds with the digital and virtual. It creates a new ecosystem between brands and consumers to drive experience and engagement. Because Phygital is the intersection .
But after all what is phygital
Between these two worlds, several different means can be used in addition to the smartphone, such as IoT (Internet of Things), wearables and Beacons . The growth in the use of smartphones and tablets generates a huge treasure, which is digital data on consumer purchasing history and preferences. When they start to combine this with their geolocation data. Brands can finally integrate them into specific and personalized digital Taiwan WhatsApp Number Data advertising for each person. Phygital became possible and necessary! The search for brand engagement and corporate growth drove the combination of digital and offline marketing, in actions carried out simultaneously, or as it came to be called, Phygital Marketing . For brands, Phygital comes to integrate the channels of the physical and virtual worlds with actions such as: Promoting qualitative experience to bring the brand closer. Stimulate sales Expand relationship points. For consumers, practicality and simplification of daily activities are among the main motivations for joining this movement. Some say that the development of Phygital aims .
How is Phygital influencing marketing
Make people’s lives better and more fun. In fact, this is one of the strongest pillars of engagement and experience. Within this approach. Uber, Airbnb, Waze, FourSquare and bicycle and scooter rental companies through applications are Taiwan WhatsApp Number List strong examples of this online and offline integration. Phygital and events When interacting with individuals at the in-person event, companies look for ways to intensify this physical experience through the digital environment. To do this, they use technologies such as location recognition . Facilitate at a fair, the company can recognize the presence, analyze the profile and send personalized messages.