The of beauty companies have as their main goal to look and feel good about themselves. They increasingly expect products to offer real beauty and wellbeing benefits. In fact they are constantly looking for clean products that do not contain harmful or dangerous ingrients for their skin. The growing concern that some product ingrients may be harmful to people is closely link to concern for ones health. This leads to more shoppers checking the ingrients us in their product and reading online reviews relat to the product. As already underlin at the beginning of the paragraph they look for products.
That do good for themselves and their body
But not only. They also look for products that do not harm. The environment. They want products that are sustainable and that actually are . They also South Africa WhatsApp Number Data pay close attention to the packaging of the product itself whether it is recyclable or biodegradable. In fact especially the wealthier generations favor ecofriendly and socially responsible beauty brands as they better align with their personal values. not yet embrac and acquir the value of environmental sustainability will certainly have one advantage compar to those who are totally sustainable.
Personalize and create experiences
As technology has improv and concepts such as augment reality virtual reality and artificial intelligence are gaining traction France Telegram Number customer expectations have chang significantly. The barriers between the brand and the customer have been completely broken down leading to a twoway dialogue between the two parties. We must remember that the customer has many channels to find the perfect product . At this point what is fundamental is to make him understand why your cosmetics and makeup product is the right one for him. The key word is personalization. A customer who does not have the perception of a product tailormade for his nes will not purchase and will not become loyal to the brand.