Backlinks help web pages rank higher in Google SERPs There are two ways to build links to your content The Natural Way People link to your content because they find it useful and they link to specific parts of your blog post that have information they want to reference such as data from your research. This is why you need to create link bait as explained in the previous section. Outreach You contact other websites and ask for links. This makes sense when youre confident that your link will make that piece of content more helpful. In fact its best if you combine both tactics.
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