The spots and bags under the eyes with just one product Is just lack of sleep the cause of dark circles under the eyes or are there other factors too and they begin to see the various solutions. The most important information to a prospect is the information that outlines the problem. Not something design to provide every fact and figure relat to the solution. Choose simple clear elements that describe the problem. In the consideration phase the prospect is evaluating potential solutions often. Weighing solution. ABC versus solution XYZ. In this phase you offer more indepth content bas on specific problems and align solutions.
Use report like formats and video demonstrations
In the decision phase the prospect will have to evaluate and validate solutions on a more granular level and the information provid should Lebanon Email List help him. As the prospect progresses through the buyers journey he demands more specific solutions pros and cons of XYZ solution. Choose the formats that help you convey the value of your product. Tools in this sense. In the experience phase howto formats are perfect for helping the customer use your product but must provide information that aims to increase add value. What type of content makes the most sense at each stage of the buyers journey.
Don’t plan a white paper for the
Awareness phase and avoid offering a simple suggestion post for the decision phase. Easily digestible information is most appropriate for the Germany Email List early stages of the buyers journey while details that help you convince prospects of your value and cribility are ne until the end. Keywords are essential if you want your site to appear and rank well in online search results and knowing which ones are trending increases the chances that your potential customer will choose your website for information. Search phrases that begin with how do I what is this and.