The the searches you have carried out or the sites you have visited recently. We are in the age of the Internet of Me. Return to index Authenticity and storytelling The more authentic your emails seem the more they will engage customers and ultimately increase your conversion rate. Thats why authenticity should be your priority when writing emails for marketing campaigns. Your emails shouldnt just be about offers pitches and sales. This can be irritating to customers and boring at the same time. So instead of writing highly businessoriented emails try something creative like storytelling. Let people into the story of your
Company how you started it and how it grew
This will keep people focused while reading your emails and simultaneously increase their level of engagement. Return to index Crosschannel Poland Email List experience According to Think with of . touch points online and offline when they want to make a purchase. In therefore email marketers will have to acquire the awareness that email is just one of the many means with which the company comes into contact with the customer they will have to make an effort to get to know the latter and consequently choose how to interact with them.
From the customers point of view
The contact must be seamless it must be able to go from email to the website to the companys social network and return again to the initial Hong Kong Phone Number email without difficulty. Return to index Voice assistants will continue to see the rise of voice assistants like Alexa Siri and Cortana that read emails aloud to people. So as we become more familiar with these devices talking to them and receiving responses you have to wonder what the implications will be for email marketing and whether it will be easy to interact with your email copy with just the use of your voice. Reading emails and making purchases are.