Anyone who is thinking about organizing their event online or has already one has a fear: how to deliver quality content and achieve interactivity and connection with participants and sponsors. In São Paulo and active since 1940, the company Focus Têxtil works with the textile market in several segments, such as: women’s, men’s, children’s, intimate fashion, footwear, accessories and decorations. Due to the objective of inspiring its . Customers and helping to develop the textile segment , in 2019 the Focus Fashion Summit was . With the success of this edition, a second was inevitable and, despite global events, the event and was held in 2020, now 100% online. On professionals in the Brazilian fashion chain, the event was to offer the best products, services and information to strengthen the fashion industry in Brazil.
Focus Fashion Summit
To this end, the event is also as a space for connection between all professionals in the textile chain. Thanks to the instability by the crisis, another very important point for the event was to discuss what the post-pandemic future will be . Thinking about strategies and practices with big names in the market. To achieve this, the Focus Fashion Summit its content into different formats: webinars, lectures, tables, workshops and mentoring . Everything happening online over two days of the event. Main challenges Oman Phone Number Data The main challenge for organizing . The event was adapting the online version to the existing in-person version held in . Of course, without losing the quality of content, structure, and possibility of sales during the event . The main challenge was to adapt an in-person event, which was successful in its first edition at the . Marketing Team Therefore, the main priority of the event was to transmit relevant and . Inspiring content about fashion, textiles and technology.
virtual environment
The objective was to build and constantly developing community , in addition to promoting Focus Têxtil products. Read also. Community at events: 3 tips to turn your event into a community • 6 main mistakes when organizing an online event and how to avoid them The solution The solution found was to use mobLee ‘s website, registration New Zealand Phone Number List solutions . Website and registration . The site ‘s focus was to control engagement level metrics since its pre-event, such as visitors, those in purchasing tickets and registrations. All this without the event organizer losing autonomy and control over the customization of the event website. The registration solution on showing with data how many people are through . The analysis of requests, purchase abandonment and number of tickets sold.