The world of events is constantly changing and organizers . Are increasingly finding it difficult to get more sponsors and new companies willing to invest . With this reality, the tendency is for the event to decrease, as well as the probability of obtaining these sponsors. But your role is to prevent this from happening! And to change this scenario and achieve good results, it is important to be very clear about what you offer as a value proposition for each sponsor. The company that chooses to invest in the event , exposing its brand, needs to know what benefits it will receive in return. Have you ever thought about what to answer when a potential sponsor asks this question? Of course, nowadays just brand exposure is not enough to win over sponsors. Therefore, so many events have difficulty attracting resources from partners, exhibitors and supporters . A few years ago, sponsors chose to invest in events looking for audience volume, that is, new possible contacts to do business.
The biggest mistake of events: not delivering what sponsors
Today the situation is very different. Brand exposure alone is not enough. Sponsors seek a return on investment and this involves reaching a qualified audience . After all, what’s the point of having a huge list of contacts that won’t generate new business. The point is to be able to increase the value proposition that goes beyond sponsors’ brand Italy Telegram Number Data exposure and sell results. Traditional brand exposure alone, such as including the logo on brochures and a physical space at the event, does not deliver what companies need. To help you better understand where most events are going wrong and how you can evolve in quotas for the last 3 years, said in the 2nd episode of the Inception Podcast: In order to generate more value for your sponsors, the event’s own application is a new channel .
How to generate value and deliver concrete results for exhibitors
Excellent solution to bring the benefits of digital and online marketing to the offline events market. This is a means of delivering an audience, including in the pre-event phase , and allows the organizer to have metrics that prove the value of investment Russia Telegram Number List in the digital spaces sold. This impacts both the acquisition of new sponsors and renewals for future editions. List of Startup SC Meetups ; Engage, solution to have your event app ; Promote, solution for creating your event website . Did you like the podcast. Here at mob Lee, the heart is open and the conversation is straight, so we await your feedback. You can send your suggestions and testimonials about the Inception Podcast to viral marketing , as they are very efficient when you have well-targeted content. Test everything before the event If you are going to give a . Before your event starts. How many events have you participated in that ended up having problems when starting.