Life takes many turns and sometimes it leads you to meet people with whom you have many things in common. Those of us who dedicate ourselves to the world of digital marketing have the feeling that it is a “everything”, that there are many people and companies that .T re as or more involved as we are. But in reality it is a very small world in which most of us know each other. And even more so if you focus on people who really live digital and have a consolidated . xperience. This is the case of Javier Echaleku. We had known each other by hearsay for many year s,but we . Did not see each other in person until the end of 2019. Javier interviewed me for his
In the interview it was clear that we both had a similar
Almost three years have passed and Javier has polished and developed the sales funnel canvas , turning it into a methodology that allows companies to graphically define their marketing strategy. The methodology manages to simplify the very complex scenario of the digital ecosystem through which our future clients move (and which we try to influence with our marketing), and define the most appropriate digital marketing strategy for our company or entrepreneurial category email list project . The methodology consists of three parts: Sales Funnel Canvas : It is the base “template” on which to represent the marketing strategy. Multidimensional funnels : t
DEMEC (Design of Marketing Strategies in Complex Environments).
In the interview that I leave below, Javier . Explains each of the steps of the methodology. I recommend watching it Phone Number QA so that you become aware of the ecosystem in which we really operate when we want to sell our products or services.he circulation of our users between each of the marketing touch points, which should lead . Them to complete the objective that we have defined for our strategy.YouTube channel (interview series “Sofá Rojo”), on the occasion of the presentation of my book digital marketing “Better than sales, get customers .