With so many free events, lives and online actions, a question hangs over the heads of event organizers: how to charge? Pricing in online events needs to be based on one main point, so that you can be fair in what you charge for . Several consultants and professionals have already approached me with the following question: Ana, for my in-person events, I charged X. How can I do pricing for online events, without impacting future in-person events? Read also. Connection: incredible engagement at your 1st online event! • 6 main mistakes when organizing an online event and how to avoid them We have to take two points into consideration . We don’t know when in-person events will be allowed and what the hygiene protocols will be like, which will probably increase the final cost . An online event cannot be compared to an in-person event . Delivering value has to be essential, the participant needs to see an advantage in participating and paying.
So how to price online events
In other words, you need to deliver more. Look for a platform that brings stability and security to its users . This will increase your presence in the digital environment and bring a difference. Platforms have a cost. Even those that are free for an indefinite period, and if they suddenly close the license, what will you do? You must, beforehand, include Italy Phone Number Data the value of this platform , making a projection of how many events you would need to hold to pay its cost. Make an assessment of how many speakers will be invited and how many will be paid. See, with your sponsors , how much will be invested and how much return they can get from the participants. Make a projection of the investment in advertising on social media . You will need help to make the event flawless, already have an overview of how much your event will cost. Starting from the cost, you can add the value of access to this content.
Which will lead you to the pricing
Online event. So, this will be what will increase the access of various groups of people to your event and have access to its content, as their budget allows. Forming lots with combos will help a lot with this pricing. You can release a fee for those who just want to watch the event at the time of transmission. Another value for those who want to have Belgium Phone Number List access to the content post-event. A different value for those who want a bonus, such as consultancy, discount on sponsor products or even on courses and participation in in-person events. Read also: • Experience in online events: 4 ways to improve it for the participant • After all, what is a hybrid event and what are its advantages? All of this will help you price fair online events and bring you profit . We cannot forget that we are on new ground, but not that new . Online events already existed, consultants were already providing consultancy, online courses and events.