Throughout this atypical year we learned a lot of new things. We explore a new universe, develop and monitor the development of a number of digital events. We had many achievements, but we also made mistakes! Error allows evolution , so we need to make mistakes quickly to succeed even faster. So pay attention! I will share here the main mistakes that should be avoided when organizing your online event and some ideas on how to solve them. Also check out this content talking about when it’s worth organizing online events . A recent study by Eventsforce shows that 53% of event organizers believe they do not have the skills needed to organize events online . Of course, when we try something for the first time we can feel insecure, afraid and unpracticed. The good news is that when organizing this type of event for the first time, many of the necessary skills are already acquired, then it’s just a matter of polishing them. Success lives after fear! You are already an event organizer, now you need to adapt your skills to the virtual mode.
Not focusing on the participant experience
To start, you basically need to understand the audience’s expectations and what could go wrong. 2. Not putting yourself in the participant’s shoes can ruin the organization strategy of any event. When we talk about an online event , where everything is Turkey Phone Number Data very new, it is essential to communicate clearly to the participants. Therefore, align expectations: how will I access the event? How do I participate in the dynamics? Where do I send my questions? All possibilities that the participant has within the event must be clear to him. Your content needs to be of quality and so does your communication with the participant! In this sense, a virtual host can reinforce pre-event communication . The organizing team needs to be sure not to catch participants by surprise. 3. Expecting the public to engage without proactive actions Neglecting proactive actions to engage the public with the event means receiving a spectator audience.
Expecting the public to engage without proactive actions
Successful events bring the public as collaborators in this construction, and for this, there are many strategies to promote engagement: gamification (we have several possibilities online), giveaways, access to post-event content, ticket draw for the next edition (if your ticket has a cost), are some examples of actions to encourage public engagement Sweden Phone Number List you need to be clear to engage them. First, understand what return he expects. Any strategy to be developed depends on the profile of your niche. At the same time, be open to thinking about new possibilities and introducing new ideas. Once you understand the returns that the platform that hosts your event gives you and its delivery strategy for the sponsor, you need to inform them! The expected behavior be able to be successful if he understands exactly how the online event will work. You need to be a supporter and encourager of your sponsor.