Have you already missed your podcast about events and technology? So enjoy and press play above because the new episode of the Inception Podcast is out ! And in this 2nd edition, we had another special participation: Natália Montibeller , founder of the company C45, a company focused on sales strategy for sponsors and exhibitors. Over the last 3 years, Natália was mainly responsible for marketing the sponsorship quotas for the RD Summit and RD on the Road business fair . She was also in charge of preparing the sponsors to participate in the event, in order to ensure that each one had the best return on investment. During the podcast, you will learn about the details involved in the work of marketing sponsorship quotas and a series of tips both for the event .
Differences between a common sale and marketing an event
Organization to have a better relationship with its sponsors, as well as for exhibitors to do an increasingly better job during the events. Read also: Sponsorship in online events: How to generate value for sponsors Check out the summary and the main points covered during the Philippines Telegram Number Data conversation: Presentation Discover the work of C45; Natália Montibeller ‘s work history in events; Why it is important not to lose the sales team at events. The culture of marketing events is different; Selling a technical product X Selling creativity; Need to do 4-concern; Need to empower the sponsor so that they have the capacity to achieve the expected results; Use creativity as a strategic tool to deliver something unique.
Tips for sponsors to invest in events the right way
Align all touchpoints from delivery to the event with sponsors. Read also : Importance of having a delivery schedule for exhibitors Importance of evaluating Inception Podcast the event’s audience to find out if they are a fit with your solutions; List what results and metrics you need to achieve during Canada Telegram Number List the event; Demand from the organizer the necessary assistance to build everything together; Mistakes that need to be avoided by sponsors. Fundamental actions for the event to be a success It is essential to create the soul of the event, expressing the company’s culture; Tips for finding the best suppliers; Details that help ensure a good experience for participants during the event; Main strategies to deliver value to sponsors; Evolution history of the RD Summit business fair. Did you like the podcast.