The plan will be useful for achieving each of the objectives you propose. The best way to show your CEO the functionality of your strategy is to draw up a list with useful proposals to validate your plan in his eyes. This list must include The companys current objectives The cost your company incurs to achieve these goals through other marketing methodsĀ business to achieve the same goals using an SEO plan The cost difference between SEO and other marketing methods For example if you cut direct mail costs of per year to invest in a per year search engine optimization plan the difference in costs for the company would be.
The current progress of your goals
The expected progress towards your goals by implementing your strategy For point try to be realistic but without underestimating the potential of the USA Telegram Number Data SEO strategy . If you are confident that your plan can get your companys website to the first page of Google results within months and can increase incoming traffic by dont be afraid to estimate and expose it . Present your value proposition to your CEO compiled in all its parts following the guide points just mentioned and explain how you believe your plan will help your company achieve its objectives.
If your SEO plan will bring savings
To the company be sure to mention it to your CEO. If your research has shown you that a better positioning on Google will lead to a huge Poland Email List increase in incoming traffic for your company show your CEO the relevant statistics and studies carried out . At this point your boss may still be wary of investing in your strategy. If so now would be a good time to use your secret weapon a probationary period . If your boss isnt yet convinced that optimizing their website for search engines.