Online events had already been gaining market share well before the pandemic, but in a very timid way, so few people were interested in pivoting their in-person events to online. Another point was the lack of knowledge of platforms aimed at virtual events available on the market, which made so that lives on social networks had more support. However, the social network is like a rented house, you change the rules, you change your visibility. Advertising at online events is not very different from the actions we do for in-person events. What makes public engagement different in the online event is the expansion of the tools we use. One of them is paid media, because organic engagement will be inefficient for long-range advertising. Here are some points to be successful in your online event . Actions both on your social networks and on those of speakers and those . Investment in paid media.
But how to maintain publicity at online events
Targeted at the reach you want; Lives on the event theme; Promotions and actions during the advertising period (surveys, for example). These actions alone will have little result, but they can bring a very Vietnam Phone Number Data interesting result. You to create CURIOSITY and differentiate yourself from others. If your event was already in person, you probably have content for this event, use this content and transform it into a reference for disseminating the content online. Remember that you have to focus on the content of the . Speakers themselves and not on the experience of the in-person event, so as not to create false expectations. The idea here is not to a refund or rescheduling, you are giving an experience option .
Beware of False Expectations
which your team will do everything to ensure it is very good. Applying the actions in a and way, the online promotion of your event will have the results you want! Beyond expectations: I recently held an online event for a commercial association in my city, as the event was free and with businesses . We had no UAE Phone Number List way of asking for sponsorship. We only rely on publicity on social media from everyone . That is, we only rely on organic publicity. As as it may seem, in the 3 days of events we to attract an audience of more than 60 people . This result has never before been by the association in in-person events. The public the initiative and content of the event. Imagine if we had in paid . Our reach would be much greater. Coordinated actions always give results and increase the engagement of online events, but they must be combined.