Dan Shaffer, WebFX’s Director of Marketing Operations So, with Dan’s advice in mind, how can business leaders see the bigger picture within their marketing data and monitor customer touchpoints accurately? The answer: Adopting marketing technology, or martech. Source data: Google Analytics Social media dashboardsCustomer from discovery Direct customer feedback and interactions CRM software 34.60% Reporting from digital marketing provider Custom tech stack 16.80% Other 4.80% Martech stack adoption New and advanced martech is emerging every day, but are businesses taking advantage of this tech?
We asked, and here are the results
Martech stack adoption C Level Executive List .What does this mean? The good news: 48% of business leaders have a martech stack, or group of marketing software that monitors major areas of marketing, in place. The bad news: Most business leaders don’t have one in place yet, or aren’t planning on building one at all. If you’re one of the many who haven’t built a martech stack for your business, check out what Dan has to say about the benefits of a well-defined martech stack: dan s quote 2 Any insights into how your customers are finding you are well worth the effort to surface, no matter.
What tool they come from
However, the more advanced France Phone Number your marketing strategy becomes, the more places you have to find these insights. Proper attribution and ROI tracking has to .Consider the full customer journey which can’t be found in just one of the tools listed above. Instead, if all your tools talk to each other using the first-party. Data you can collect in your tech stack. You can tie it all back to the touchpoints that matter most for your customer base. Only then, can you get a true outlook on your digital marketing ROI! Source data: We do not have a martech stack to monitor digital marketing efforts, but we plan to build one. 30.20% We have a clearly defined martech stack. 28.20% We have a martech stack, but it has some gaps in technology. 20.60% We do not have or plan to build a martech stack to monitor 2024 digital marketing efforts. 21.00% Get ahead on your 2024 goals with WebFX Planning a digital marketing strategy shouldn’t be left until the last minute.