The Transactional and marketing emails have different purposes and so some different rules apply to either. Automated emails triggered by special events like transactions are called transactional. Theyre predefined messages for communicating the various stages of the customer journey to individual contacts and shoppers. The email campaigns you send when you want to promote a product or generate brand awareness are a form of marketing. Theyre usually mass emails sent to subscribers according to your marketing strategy and not in response to individual actions or purchases. How to send transactional emails Because transactional emails are specific and individual you cant send them.
Through a regular email marketing tool
Instead youll need a dedicated transactional email service provider to guarantee high email deliverability and security. Brevo offers Job Seekers Number Data both transactional and marketing email services integrated with one CRM suite for full control of your communications. Transactional Emails only plans start at month for . Theres a free plan for emailsday forever. Grow with Brevos Transactional Email Free SMTP server for up to emailsday email API for developers transactional email templates and unlimited log retention. Open my free Brevo account now The most common transactional emails Examples.
Verification Double optin email Macys double
Optin transactional email example What makes this a good transactional email example Simple easy to understand message Clear calltoaction Switzerland Phone Number CTA Incentivizes the signup Onbrand Using a double optin strategy is always a smart idea especially with European GDPR legislation. Macys double optin email is full of flair and branded colors and images. The message is simple and straightforward and reminds new subscribers that they always have the option to unsubscribe. gives new subscribers a taste of the highvalue content they can expect from the fashion retailers emails. Further Macys makes the most of new subscribers high intent. If someone decides your emails are worth signing up for theyre likely.