Much has been said about the increase in hybrid events in the coming years . Especially after we see the potential of online events. But before we think about strategies and the like: what is a hybrid event, anyway? What are its advantages and why should I keep an eye on this format? Check out some answers to these questions. By definition, hybrid events are events that combine characteristics of both in-person and virtual events. Whether it is a face-to-face event with live transmission that can be followed by participants online, or an event that provides a common means of interaction between both types of participants, such as an application, for example. Over the last three years, hybrid events have been gaining prominence, but with a well-defined model that of the in-person participant.
What is a hybrid event
This discussion came to the fore with the increase in online events and the maturation of the market by bringing different possibilities of interaction and engagement to the online public. However, when looking at the quality level of an in-person event, I see that we still have a long way to go and we need to understand that adapting your in-person version to online is not enough, because the audiences are different. The format must be rethought, as Taiwan Phone Number Data well as its dynamics. Read also. Research on Hybrid Events: a view of the . Brazilian market • Engagement in online and hybrid events steps to improve it . Why is the hybrid event already so important? For a typically in-person event, the attraction strategy revolves around . Getting attendees to travel and participate in the event. An already consolidated format that brought great results and therefore did not need major changes.
Why organize a hybrid event
With the pandemic, this scenario changed. Companies were to postpone their in-person event until an indefinite future or pivot to an online format. And those who managed to understand and adapt to the differences between the in-person and online format were . Impressed with the result. Read also: • AgriPoint reinvents itself and creates the new online agro event MilkPoint Experts. Online congress brings together health professionals from Taiwan Phone Number List all over Brazil in a 3-day event This change in mentality has brought a new conception of online events as a joint delivery of your in-person event. Both for the organizing company and sponsors and for the participants , hybrid events are advantageous for several reasons: Much greater reach . When there is no physical limit on the event, the possibilities for publicity multiply. You will be able to serve those who previously would not be able to participate in your physical event, bringing a new audience that was out of your reach.