The between the s and late s and Generation Z born in the early s differ from previous generations. They are certainly the segment of the population that tends to trust social mia the most and to be influenc almost completely by what they receive from social mia. And unconsciously it is the generation that is influenc most of all as well as their purchasing decisions. They are also the segment of consumers who purchase beauty care products the most as emerges from McKinsey research . The reason lies in the fact that they are more inclin to be inspir they have fewer problems making purchases they want to try new
Things and they want to interact informally with the brand
A new marketing formula made possible by digitalĀ millennials and Gen Z directly through social mia brands have creat a new way of Netherlands WhatsApp Number Data marketing. Its no longer transactional. Rather it relies on building direct relationships with customers. Brands today try to encourage and incentivize an exchange of experiences through their social platforms. This is important and convenient because it is extremely effective at building a community around the brand and this improves the quality and value perceiv by users.
Often the difficulty for beauty giants is precisely
That of adapting to this new formula and creating a true digital identity as valid as the offline one. The growth of online and omnichannel beauty Egypt Telegram Number retailers The rise of omnichannel retailers has significantly reshuffl the cards within the industry. In fact a large part of the value proposition in the beauty sector comes from retailers like Sephora or Ulta Beauty. These large retailers can be omnichannel or even online only and give users free access to a large variety of brands of a more vari nature obviously increasing competition. This can be a threat as these companies often encourage people to try products ina.