Yahoo acquires a nearly 25% stake in Taboola (24.99%), an agreement through which Taboola will become Yahoo’s native advertising partner for the next 30 years. Additionally, it will market the ads through Yahoo’s DSP. Yahoo reaches almost 900 million monthly active users worldwide, and also offers email services, news in the areas of sports, finance and general information. Under the terms of the exclusive 30-year agreement, Taboola will be responsible for driving native advertising solutions for the company’s sites with more than 800 billion impressions. This agreement allows Yahoo to reinforce its growth and innovation with new leadership through its channel, with which advertisers will reach millions of consumers. Additionally, by leveraging Yahoo’s native advertising solutions, Taboola will help deliver greater reach and campaign performance , as well as a better user experience.
Taboola will accelerate its growth with this agreement
Adam Singolda , founder and CEO of Taboola , noted that Yahoo is a pioneering Internet company and represents one of the largest, most secure and category email list sophisticated media in the world. “Everywhere I look I see a great growth opportunity for both , as if it were a rocket: native advertising, eCommerce, video, header bidding (display) and more.” With this agreement, Taboola will accelerate its growth and amplify its reach to more users on the web thanks to quality traffic and solutions for advertisers, media, marketing professionals and users in a world without cookies . The professional highlights that this agreement will enhance the performance of advertiser and agency campaigns. “This partnership is a big step towards achieving our goal of generating $1 billion in ex-TAC revenue by 2025 (excluding traffic acquisition costs generated),” says Singolda.
Yahoo will receive almost 25% of Taboola's capital
Yahoo becomes Taboola’s largest individual shareholder. With this agreement Yahoo will receive almost 25% of Taboola’s capital, pro forma or future Phone Number QA revenue projections, and will also enhance its own unified offerings for advertisers such as the consumer experience in Yahoo-owned media. As Taboola explained in a statement, “Yahoo will receive 24.99% of Taboola’s total issued and outstanding shares , on a combined post-transaction basis that includes approximately 60% common shares and another 40% new shares.” shares without voting rights, as well as a representative on the Board of Directors of Taboola.
