The key parameters of a quiz are simplicity, conciseness, immediacy, competitiveness, and effectiveness. Their combination Why are produces the desired psychological effect. A person is usefully distracted from the daily routine. The phone number database questions are structured so that there is no wrong answer. In any case, the visitor will feel that he has coped and that he is a good fellow.
ig.1. Quiz test example
Almost everyone who answers questions gets to the end. This is explained by the effect of an unfinished gestalt. An unclosed test will press Why are until it is finished. This method perfectly breaks through banner blindness and establishes content-side seo errors communication with potential clients.
A well-written quiz becomes an effective marketing channel. For example, with the help of an interactive test, you can find out the Why are visitor’s email leads database needs and offer the best solution to his problem. This way, he will be more willing to leave his contacts than in a regular feedback form. Moreover, the entertaining nature of the survey attracts not only a hot, but also a cold audience.
The first quiz appeared in July 2014 on the Food52 portal. The “What kind of cake are you” test brought the resource more than 20 thousand new subscribers in 2 days. Such success prompted other sites to implement quizzes. The following year, interactive polls on Facebook overtook other posts in the feed in popularity. Business representatives saw great prospects in this and began to actively use quizzes in marketing.
Why Quizzes Are Good for Business
A quiz is an effective and inexpensive marketing tool. Its development will cost tens of times less than the creation of a selling landing page or website. The cost of a small, high-quality website starts at an average of 20 thousand rubles, while a simple quiz can be ordered for 1 thousand. Qatar
In terms of virality, entertaining tests have great potential. Users will share their results on social networks. This effect is achieved due to the game form. People feel their individuality and discover something new. For the same reasons, the conversion of quizzes is higher than, for example, landing pages (12-30% versus 8% according to statistics from companies developing quiz constructors).
