The Federation of Advertising and Communication Companies (FEDE) has presented. Its Study The FEDE The Administration’s Advertising Contests at the Nebrija University. Madrid and carries out an x-ray of the contests and advertisers in our country. From MarketingDirecto.com we have attended the event where José Carlos Gutiérrez. President of La FEDE, pointed out that “the study confirms that the public Administration as a whole is the largest advertiser in the country. If the advertising budgets for its contests are considered.
The president of the FEDE
The objective of this study and the event is to ensure transparency in calls and awards. “It is everyone’s money and it should benefit everyone. Says José industry email list Carlos Gutiérrez. Also mentioned the Observatory of Public Competitions. Which analyzes the competitions with the largest budget on a quarterly basis. Which confirms that “there is much to improve. Since in advertising and communication the technical and qualitative part must prevail over the price. In many of the contests it is the opposite. Furthermore, ” contests should not close competition to medium and small advertising agencies and companies , as happens in many cases. When SMEs are the ones that drive the country’s economy.
The FEDE shows us the contests
Fernando Montañés , director of the study and professor of advertising at La Nebrija, has analyzed the data obtained in the report in depth. He states Phone Number QA that six of the ten contests with the largest budget called in 2021 were to invest in Media, three were for direct advertising, and one for digital services . After this information and as we can see in the video of the tweet, the presentation shows which is the contest with the largest budget of 2021. This was the Framework Agreement for the purchase of Media spaces, with €112 million . Also noteworthy are the €87 million from the Framework Agreement for the management and investment in Media of the Generalitat of Catalonia, the €48.4 million from the National Lottery, and the €29.3 million from the UOC.
