A selling video is a video that describes a product or service in video format. Unlike text, it creates maximum contact with the viewer. An interesting video can significantly increase sales and audience engagement. In addition, it has a positive effect on SEO promotion of the site. Details in the article.

 

Selling video – what is it

A sales video is a short video whatsapp number database that talks about the benefits of a specific product or service and calls for action. It is something between a regular advertisement and a product presentation.

Today, video is almost the main trend in Internet marketing . The format has proven its effectiveness in various business areas. Sales of goods and the 16 most common mistakes to avoidservices, e-commerce, online schools, trainings, software – in these and other niches, interesting videos help increase conversion and profit.

Where to place a sales video:

• thematic pages of the site;
• landing pages;
• blogs;
• social networks (including Instagram hong kong ata and YouTube);
• electronic newsletters.

Videos can be posted not only on Internet resources, but also shown at offline presentations, exhibitions, conferences, business meetings. This marketing move is quite universal.

Why does a business need a sales video?

• Increased conversion. The combination of visual and audio information is perceived and remembered better than text. The visitor is more inclined to perform target actions;
• Increased sales. A well-designed video removes objections and attracts attention to the product. The average bill and overall sales increase;
• Product presentation. A sales video is the best way to tell about a product or company. In a couple of minutes, you can show what would take more than one page of text;
• Marketing research. The main parameters of a video are the number of views and viewing depth. Their analysis allows us to understand how interesting the promoted topic is to visitors;
• Targeted traffic. Selling videos can be placed on popular third-party resources – video and photo hosting sites, social networks. Interested users will go to the company’s website, generating useful traffic;
• Behavioral factors. One of the important ranking signals is the time spent on the page. Watching the video will increase this indicator, and with it, behavioral factors in general;
• SEO promotion. A selling video is another tool for an Internet marketer. It is equally effective for direct sales and for improving a website’s position in search results. Visitors click on the link under the video description. This improves the click-through rate on websites, as well as the time spent on the website. The client is already warmed up, so he studies the product or service more carefully;
• High virality. Users will happily share a viral video on social networks. This way, many people will learn about the product, which will significantly increase its recognition, and subsequently, sales.