Segments in Yandex Metrica allow you to sort traffic and visitors by dozens of parameters. With the help of segmentation, you can define Segments and a client profile and set up retargeting in Yandex Direct. How to create segments and reach your target audience – read in this article.
What is a segment in Yandex Metrica
A segment is a part of traffic and audience grouped by a certain feature. It is built on the basis of standar Metrica reports with the addition list to data of various conditions.
All conditions can be divid into two large groups:
- Visits – apply to all site traffic Segments and without separating users (for example, views from certain sources or device types). In the menu, they are designat as “Visits with +”;
- Users – used to divide visitors into groups (e.g. gender, age, interests). Designated as “for people who have +”.
Each group of conditions consists of many separating text into sections with headings and subheadings points. By combining Segments and them, you can form a segment taking into account dozens of parameters. The maximum segment value for one counter is 500.
Why do we need segmentation?
Users visit the site for different purposes. Some twd directory are looking for an answer to a question, some are comparing the range and prices with competitors, and some are ready to buy a product or order a service. Their behavior on the site will be different. Potential clients are of greatest interest to the marketer and the resource owner. This is where segments in Yandex Metrica come to the rescue.
The main task that traffic segmentation solves is finding website visitors interested in buying. By
For example, you sell bicycles. You have the opportunity to make discounts on mountain bikes. You select an audience that was interested in mountain bikes and start showing them promotional advertising. The warm audience reacts to this offer in a completely different way. The conversion to sales will be higher here.
Another useful application of segments is building a customer portrait . The reports will show users who convert or achieve goals in Yandex Metrica. Correctly setting the conditions when creating a segment will show what customers look like.
How to create a segment in Yandex Metrica
A segment, from a technical point of view, is a report built on the basis of a standard report with the use of special conditions. To create a segment, you need to open a suitable report (for example, Sources, summary), set conditions for visits and users (the Visits buttons, in which + and for people, who have +) and select the period of interest.
