Probably the content and writing style of a blog article will be lighter and more informative! given that the reader will be in an awareness phase . Institutional contents will instead have to be more formal and perhaps self-referential since they are designed to intercept the user in a consideration phase .
And finally! the writing style of a landing page will be more direct! commercial and persuasive since the user who visits it will probably be in a decision phase . The texts written in these three stages will therefore have different objectives and purposes.
All these measures can make the difference in meeting the needs of your ideal user depending on the stage of the Buyer Journey they are in. Of course! this is a simplification! each project is different and must be studied ad hoc.
Example Content for Buyer Persona
But going back to our example! if this country wise email marketing list camera was a top of the range! I will have to write a technical content and use specific terminology. A top of the range is aimed at a generally professional or highly qualified audience that is looking for completely different features and performance compared to an amateur with a low budget.
On the contrary! if my camera is an entry level! the content will be aimed at an amateur audience! who knows little about photographic terms. Their interests are not so much linked to the purely technical characteristics!
So! when you try to write these so-called will they make a decision this month SEO oriented articles you must first think about the user and only then about the search engine and the technical precautions to use on the page (title! h1! h2! meta description etc).
Keyword Researching the topics research
The study of keywords coincides in part with the study of the market and the sector. It is an important aspect in an SEO strategy and therefore also global seo work in the definition of an editorial plan or in the drafting of a simple article.
To put it simply: we need to choose the topic! the topics! the keyword and the related keywords on which we want to write the article and find out if they are actually relevant for the positioning of our site. It is in fact generally useless to waste Researching the topics so much energy on terminologies that do not do research and that therefore would not bring any advantage in terms of traffic and conversions to our site.
