For years! the legend has been spread that an article must be at least 300 words long to rank well on search engines . This statement is incorrect and has been distorted in part by the spread of the SEO by Yoast Plugin along with other inaccuracies that have become misleading.
An SEO-optimized article ranks because it is of quality and intercepts the right search intentions of the user! not because it has a certain number of words . Depending on the topic! the theme and the level of detail! texts can have the length and structure they desire.
Not just text
It is also useful to remember that the content of a page does not necessarily have to be text! but also for example video or podcast ! and should be designed to satisfy the user who uses it. If I want to position myself for the query “how to train the pectorals” probably the main content of the page should be a video tutorial! not a 4000 word text!
Who is the SEO copywriter?
The specialist who deals with the writing of job function email list texts optimized for the search engine is defined! outside of the more technical context! as SEO copywriter . In the SEO community! there are justified criticisms about the existence or otherwise of the figure of the SEO Copywriter ( the term SEO Copywriting would therefore not even be completely accurate ).
I realize! however! that in the current common idea (probably also incorrect )! in companies and in job advertisements! the professional figure of copywriter linked to the content branch of SEO is actually sought and requested.
The market searches for it! so the truth could separating text into sections with headings and subheadings be! almost! in the middle. In the end! the content written for a site by a copywriter! has the objective of positioning itself on a search engine and not of appearing in a printed brochure.
Does this figure Length in SEO really exist?
Let’s say! since knowledge in the Digital field must be transversal! that this “specialized copywriter” in SEO should have a basic knowledge of at least search engine optimization and the dynamics of how Google works to write a good text. But on the other hand! he should not be confused with the figure of SEO Specialist who deals with something else and only then! if he has a specific aptitude! also with copy!
So! personally I don’t like this term very global seo work much! which I consider limiting! since those who deal with Search Engine Optimization must know how to do it 360° and cannot specialize only in the mere writing of content.
It would perhaps be more correct to Length in SEO call this figure! simply copywriter for the web ! an indispensable professional who! if he also has good SEO knowledge! is able to increase the positioning of a website on Google.