know the number of unique users; track traffic; know the bounce rate and time spent on the page; track visitors and know their locations; be aware of the audience’s preferred devices for browsing; know the preferred operating systems and browsers; monitor traffic in real time,
inter alia.
In addition to all this, it does so through an intuitive and very practical interface. Regardless of your level of knowledge about it, you will be able to master it in no time.
SEM Rush
It is a popularly used tool to monitor keyword venezuela phone number data process data analysis for SEO and SEM, as well as provide general optimization for Content Marketing strategies .
It can also be used as part of data interpretation, in aspects such as:
- backlink tracking ;
- traffic analysis for organic and paid searches;
- Keyword analysis for ads;
- social media post performance;
- blog content performance;
- creation and management of the editorial calendar;
- competitor analysis, among others.
With these tools you can gain a much deeper understanding of your company’s environment and deliver better analysis and predictions to generate the results your team expects.
Biggest difficulties you may experience when analyzing data
Collecting data only makes sense if there is a trained team capable of analyzing it through processes and tools to generate business opportunities and gain authority in the industry.
Below, we will teach you the mistakes you should avoid making.
Disregarding data
In many companies, years of data accumulate without any purpose, such as sales history or profit and loss analysis.
Proposing a new organizational culture where share data with other departments decisions are based on data is the best first step to move away from this error.
Not knowing why the data is collected
Without clear objectives and goals, it is impossible to understand what data will be useful. No marketing tool, software or team can elevate a company that does not know what it wants.
Not investing in data analysis
Many managers and owners are scared by the costs of data management and analysis platforms. It is essential to understand that making efforts to train the team, buy software , install devices and have digital security are obligations for those who want to excel.
Separate the departments
Integrating the different processes of the company to generate a fluidity of data and tasks is a step that many do not take. The unification of information is a way for each department to generate greater benefits to meet market requirements.
For this, architectures based on cloud, business intelligence and data centers can be adopted.
Final Recommendations
With everything we have explained in this material, you now have enough material to understand how data analysis techniques are used today.
Finally, we want to give you some final el leads recommendations with some questions that you should ask yourself at each stage.
Are you using an appropriate sample size?
Many times, highly prestigious companies make the mistake of giving the results of “studies” without guaranteeing that they get a real response from the public. When you are analyzing data, make sure that the sample can give you a genuine view of reality.
How much do you depend on chance?
If your research and collected data cannot give you at least 90% confidence that you are right, then you should not believe it. A weak plan can lead to disaster. If necessary, hire trained personnel to give you accurate information.
Are you stuck in analysis?
Big Data is a wonderful thing, but you must not forget your instinct and common sense. Using information obtained through the techniques mentioned above is highly recommended, but using your logic and experience is also necessary to start taking action.
Conclusion
We hope you found this content educational and enjoyable! We want to give you a little something before you leave.
This time it’s our ebook Marketing and Sales Metrics and Goals , it’s a very important material for goal. Avoid mistakes and plan your strategies better!