How I am developing a broad catalog of services for an agency client. In Germany we are an agency of an agency. It is the internal division of a kind of association that offers digital marketing services and outsources much of it through us. They want to get their head into content marketing.
Start with the main blocks
Start with the main blocks. Therefore, Like when you build a house (I guess, I haven’t personally built one yet), you start with the foundation. To do this, I have thought about the possible blocks that the catalog could have. In my case I have email contact list blocks such as consulting, planning, publishing and creating content, SEO, social networks and ads. Maybe when I finish this post I will expand it a little more.
Create a structure that goes from more to less
Create a structure that goes from more to less. Nobody spends money even though they really should consider it an investment. For the clients that need to be Phone Number QA convinced (which in the end are the majority) you have to make it easy to get started. My structure is made in such a way that, for example, in the content part. Therefore, the client can take charge of writing and publishing on his behalf. The only thing we do is give him the themes that, at an SEO level, may make the most sense for him.
