When talking about the advantages and disadvantages of telemarketing. We are going to assume that you are correctly applying the types of telemarketing actions and the most appropriate form of communication for each stage and each client .
Therefore, we can see the major disadvantage of telephone prospecting: many salespeople don’t know how telemarketing works . Sometimes, even those in charge of managing a team don’t.
The main advantage is the personal approach
How we can resolve questions and objections on the spot. Always practicing active listening and adapting to the type of potential client.
>During the initial contact. When we introduce country wise email marketing list ourselves and provide information about our product. We can gain very useful insights from the lead and buyer personas by analyzing the data obtained from large campaigns. When we communicate by email, for example, we don’t usually raise all our questions and objections as spontaneously as we do in a conversation.
If we focus on how our product or service will solve a customer’s problem, the more information we provide about how they feel and what they’re truly interested crypto email list in (price, breakdown assistance, warranty period, etc.), the more we multiply the conversion rate. We obtain this subjective and somewhat personal information almost exclusively through telemarketing.
Sometimes with the help of innovative tools
Another of the great advantages of telemarketing is the ease with which it allows us to clean up a database , eliminating contacts with incorrect information and leads that have clearly indicated they are not interested in our product, either now or in the future.
The least pleasant aspect of telemarketing is that it’s intrusive . We insist on setting a communication schedule with leads captured through a landing page, interested in cleaning up subscriber lists learning more about our company or a specific service, but how do we reach those who have filled out a simpler contact form and with databases provided by third parties with the clients’ permission?
There are many telephone prospecting tools
Although perhaps the most important belong to the CRM ( Customer Relationship Manager ) group. However, there are also interesting tools based on artificial intelligence that help us optimize communication with our potential clients in future contacts. Remember that the first phone call shouldn’t be about closing a sale, but rather about informing and building a bond of trust.
