Once we have seen the SEO errors related to the technical and programming aspects! here are the most common ones on the content side.
Lack of SEO strategy and no keyword research
One of the most common mistakes is not having an SEO strategy thought out at the beginning of the project and believing that what is written on a site is necessarily searched by users. Nothing could be more wrong.
At the base of a web strategy is the research of topics ! queries and keywords related to a business.
Before drafting content and creating a site! it is always a good idea to do a good keyword research .
Cannibalization of Content and Search Intent
Another classic situation is to create pages phone number list focused on extremely similar or identical keywords or themes for SEO purposes ! thinking of positioning them all. By operating in this way! you only risk adding content that will be cannibalized in Google’s SERPs! even on the Search Intent side. Personally! I prefer to create pillar articles on a main theme or key and satellite content that! however! has different search intentions . In this way! the cluster of words in the theme to be worked on is expanded without competing for the same keys in Google’s SERPs.
SEO Tags: h1 and Content-side SEO various header tags
Header tags are the titles that serve to divide a content .
There are h1! h2! h3 ! up to h6. Especially add necessary context details or elaborate on an idea the first three must be managed in the correct way avoiding using them for graphic purposes but maintaining the hierarchy and logic for which they were designed.
- the h1 is the title of the page and is the most important one that identifies the topic; generally it is unique on the page! except global seo work in exceptional cases! and must be unique on the site.
- the h2 is the subtitle of the page and the h1 – there can be more than one and it is used to divide a content into paragraphs and sections.
- the h3 is the subtitle of the h2!
Among the most common SEO mistakes ? Seeing Content-side SEO h2 repeated in the footer without logic! or h1 used for their size and graphic appearance instead of using CSS correctly.
