However, we are increasingly being ask about app development. The question sometimes appears as part of an RFP page, often “cryptically” word as “Please break down and re-think the costs to design and build an app,” with no additional information about the app’s purpose, functionality, or marketing objectives. If you or someone at your company believes you ne an app, my first question is always “Why?”. Continue reading to find out if an app is right for your business.
Application versus web page
With the prevalence of responsive websites , it’s assum that it should be just as easy for visitors to navigate your site’s content on their phone as it is on a desktop. So, if the purpose of your app is to simply share the same content on your site, this activity doesn’t make sense. But if you have an idea specifically tailor to the benefits of an app, it might be worth building one!
Source: TechStack
Before you venture out…
A mobile app should serve a very different purpose than your website. If you have an idea for an app, consider these two questions:
Even if your app is going to be free, why would anyone be willing to spend their time on it, why download it?
After you’ve gotten them to download it, why will they continue to use it and not delete it?
If you don’t have a specific idea for an app yet, but you or others at your company want to develop one, coming up with a unique concept is often a challenge. The last thing you want to do is spend significant time and money developing an app that no one uses.
Source: Our Planetory
Three big benefits
For an app to be successful, it must offer at least one of these three benefits :
1. Practical content that people ne on a regular basis (like a weather app, buy phone number list calendar, planner, etc.) – For a professional services firm, this could be something specific to your industry, your service offerings, or inspirational leadership ideas, tricks, etc.
2. A fun or entertaining activity (such as a game or social app) – For service businesses, this could be a game you invent that relates to your core area of expertise or simply helps you stay on top of your customers’ interests and perspectives in an engaging way.
3. Functionality only available on a phone, not on a website (such as QR code reader, compass, camera, etc.) – For example, if your company works or deals heavily with real estate, you can develop an app that uses the phone’s native geolocation features.
Source: The App Solutions
Costs
Native apps are real, real apps that are download to your what are your old calls hiding process mining to increase conversion phone (from the Apple App Store, GooglePlay store, etc.). On the other hand, websites and “web apps” require a browser like Safari, bookyourlist Chrome, or others to be able to be brows.
Designing and developing native mobile apps can be much more expensive than designing websites and web apps. Each mobile platform uses a different native programming language, with its own unique features and issues, so developing for all types of mobile phones becomes a challenge. You don’t have to tailor your app to be compatible with all types of phones, but you will definitely want to develop it for the two main platforms, Android and iOS.