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Van Damme doing the split between two trucks? Perfect, this is a classic example of hero content to be featured . Must read difference between storytelling. And Remember the video of storyboarding The advantages of the strategy The Hero-Hub-Hygiene work allows you to better manage your content marketing work on […]
Hero Hub Hygiene phases This content marketing strategy is The contents of the structured as a pyramid organized on three points. And you can create content that fits at every level . To understand this marketing strategy we need to address these levels individually. To understand how they work and […]
subscribers ? In the sidebar , in the various widgets, and in the body of the article you can insert forms for subscribing to the newsletter. You take them directly from the HTML code provided by the email marketing program or you can use a WordPress plugin to create one. […]
In reality it depends, there are high-end products that sell better with high and rounded prices (high price as a synonym of quality and status symbol). But our brain perceives 5.00 and 4.99 euros as very different. Communicate the price well In some cases this technique works. Just as the […]
Take advantage of the AIDA method The sales pyramid with its strategic phases. The process: Get attention with targeted advertising , perhaps based on the concept of inbound marketing . Take care of contacts until they become a point of reference and include them in your community . Activate desire […]
Make your limits clear Have you heard someone say, “Yes, I have a flaw. I’m too precise . ” And a thought appears in your head, a worm that makes its way and communicates to your subconscious that there is indeed something strange. Accuracy is not a defect . Or […]
first purchase. Ie of higher value or related. In this case we are talking about cross and up selling . You can take advantage of these solutions both online and offline, even with door-to-door sales . Surely everything works better on an ecommerce if you can use related articles or […]
you must assimilate its values. What does he want, what is his purpose. What does it want to communicate. Impossible to define a communication tone without this point. To address this aspect, I usually advise clients to focus on the fundamentals. Vision. Core business. Having clear references regarding who you […]
of voice of a brand? One of the classifications with respect to the possible TOVs for effective. Communication comes from Jakob Nielsen who identifies 4 types which. More or What can be the tone less. Are identified as follows: Funny Vs. Serious. Vs. casual. Respectful Vs. irreverent. Enthusiastic Vs. Realistic. […]
