Of them. There are companies that literally . Do at least one email a day during a launch, but there are others that . Choose to do it staggered. If you are a beginner when you should in this strategy, I recommend . That you follow the second option. Preparation emails before launching a launch you have to .

Establish whether the product or service will be

Promoted to a warm audience, a warm . Audience phone number list or a cold audience, as this will determine if it is necessary to have . A pre-launch phase. If you don’t know when you should how to distinguish between what type of audiences . Exist in digital marketing, I recommend you check out this article, where it explains traffic . Temperatures in more detail.

If your objective is to promote to a

Cold audience, you . Will not need to the constant pain that struggles consider this phase in your structure, but if you decide to . Use warm traffic you must send at least three emails inviting your list to download . The lead magnet. The days that I recommend to send invitations are monday, wednesday and . Sunday. Why these days? Because by sending an email to your warm audience list or .

Leads they have already generated a relationship of

Trust with you, they already know your . Company, the field in which you operate, and the type of products you sell, so . There is not so much of a problem with leaving a long time between one . Email to another. These dates that I give you are variable, since as we are . Referring to warm traffic, you as the owner of the company must know what is .

The ideal time to let your list rest

Now, you must keep in mind that . Regardless mobile numbers of the mass emails that are sent daily, you have to take into consideration . That you must make a confirmation automation for when people download the lead magnet that . You have offered. Also keep in mind that a masterclass or webinar is not recommended .

For a launch in fact a webinar is

More recommended for an automation or evergreen . Funnel. Image by freepik.Es within the lead magnet download automation you can have only one . Email or you can decide if you want people to make an optin or check . Their data. This last step is at the discretion of the entrepreneur or businessman, I .