The inclusion with beneficial effects on the ROI achievable with email marketing strategies. Although of companies declare accessibility as a priority in reality only apply best practices in the field . There are several ways in which you can make your emails accessible to everyone Content accessibility Since the average attention span for reading an email is just . seconds and an adult can read approximately words per minute the optimal length of email copy is more words or less. Design accessibility there are various measures you can take to make the design of your emails more accessible and therefore usable by a wider audience.
Use real text HTML Create a clear
Visual hierarchy of content Use an appropriately siz font Optimize line spacingĀ make reading easier. Code accessibility having built your Germany Email List email with good code is the best way to ensure good accessibility to new technologies such as voice assistants that first of all analyze the code. Return to index Email marketing automation The increase in tasks to be perform and the lack of available time have pav the way for the entry of automation into practically every industrial field. Email marketing is one of these lets see how Automation will make it easier to set performance benchmarks through the use of machine learning and deep learning in email platforms.
The use of automation in managing
And analyzing customer lifecycle and workflows will increase. Intelligent and automat segmentation will lead to increas performance France Phone Number accessibility and personalization of emails. Furthermore dynamic segmentation will allow email lists to be automatically updat bas on customer interactions without any human intervention. The increas use of automation in reporting will lighten the workload of marketers rucing costs and therefore further increasing the ROI of an already positive channel. The platforms handle AB tests and multivariate tests more efficiently on their own freeing up people to.