The The rise of born digital competitors The global beauty and personal care market is a million global business according to a report by it . Large historical brands such as Chanel Dior or LOral have always dominat the sector both in terms of market shares and in terms of prestige. Now the situation has chang considerably and is more precarious since the rise of digitalborn beauty brands including NYX and Urban Decay which adapt in every way to the trends of customers who are now almost totally digital. The growth of consumer engagement on social mia about products through advertising they want to learn about them through content.
The numbers speak clearly
More and more users are looking for advice and ideas from social platforms such as Instagram YouTube or Facebook. Just think that in alone New Zealand WhatsApp Number Data beauty was the third most click topic on Google. And it was only the beginning. Potential customers want to be inspir without feeling like a brand is trying to sell them the product. They are looking for cues ideas advice that they cannot get from simple advertising. This is why beauty brand customers are turning to social mia. This ne has obviously been amplifi by the advent of new generations such as millennials the generation of selfies and the desire to appear.
This is why the landing strip is precisely
Social mia with videos photos and content creat not with the intent of selling but with the intent of getting in touch with users making themselves China Telegram Number available to them and giving them what they want. What changes is the approach and strategy that all beauty brands must adopt because the brands identity and reputation must be continuously support and nurtur. Digital marketing and beauty The weight of millennials and Gen Z Devotion to social mia is one of the big ways millennials born.